Mahindra & Mahindra has officially launched its brand-new Mahindra India Design Studio in Kandivali, Mumbai, marking a significant leap in automotive design capabilities. Mahindra is known for its bold designing, practical, and future-ready vehicles. With double the size of its 2015 predecessor and hosting over 100 designers in this upgraded studio, the company aims to shape its future cars, tractors, and last-mile mobility solutions.
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What is the Mahindra India Design Studio?
The Mahindra India Design Studio, also known as MIDS, is Mahindra & Mahindra’s creative powerhouse. It’s a creative hub where more than 100 designers, modellers, and engineers come together to design new cars that reflect both global appeal and Indian identity.
The new facility is twice the size of the earlier studio and now supports design for:
- Automotive (cars, SUVs, trucks)
- Farm equipment (tractors)
- Last Mile Mobility (three-wheelers and small electric vehicles)
- Commercial vehicles (small tractors, buses, and trucks)
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd. said:
“We are thrilled to inaugurate our future-ready Mahindra India Design Studio, bringing world class design technologies and tools to create stunning design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
Features of Mahindra India Design Studio (MIDS)
Mahindra didn’t just expand floor space. The Mahindra design studio now features:
| Feature | Description |
|---|---|
| 5-Axis Clay Modelling Machine | Converts digital designs into life-size clay models |
| 3D Visualization Area | Designers view cars in virtual environments |
| Paint Shop | Adds final touches to clay and physical models |
| Over 100+ Designer Capacity | Creative professionals from different domains |
| AR/VR Tools | Helps visualize car interiors and fix issues faster |
| Multi-Vehicle Focus | Cars, farm equipment, and electric vehicles |
This new studio also includes a dedicated HMI (Human-Machine Interface) design team and departments for design quality and realisation, allowing complete control from sketch to showroom.
Why Is MIDS So Important?
MIDS isn’t just another design lab. It is key in Mahindra’s “Made in India, for the World” vision. Working in sync with MADE (Mahindra Advanced Design Europe), the studio ensures that designs created here meet global standards.
Ajay Saran Sharma, Sr. Vice President of Design and Head MIDS, said:
“It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the-art design spaces & machinery backed by world-class skills that hugely expands its capability & capacity.”
Key Benefits of MIDS
- Brings Indian creativity to global standards
- Reduces time from concept to market
- Makes way for sustainable innovation
- Supports Mahindra’s auto, farm, and electric mobility sectors
- Encourages local talent to work with world-class tools
How the Studio Shapes Mahindra Car Design
The studio’s workflow starts with a rough sketch. Then, a digital model is built. Once approved, a life-sized clay model is crafted using the Kolb ConceptLine Evo—one of the fastest milling machines in India. Designers work alongside sculptors to shape and refine every line and curve.
In the final steps, virtual reality and 360-degree projection tools are used to evaluate the design. This ensures the best outcome before the model goes into production.
Cars Already Born Here:
- Mahindra XEV 9e
- Mahindra Thar Roxx
- BE6 EV concept
- XUV 3XO
Each of these was shaped inside the Mahindra Design Studio, showcasing the facility’s ability to create cars that are not only eye-catching but ready for global markets.
Made in India, Designed for the World
Mahindra has made it clear that it wants to lead in the latest technology, style, and sustainability. By integrating MIDS with Mahindra’s Advanced Design Europe (MADE) facility in the UK, the company builds synergy between Indian engineering and global design thinking.
The MIDS facility in Mumbai complements MADE by handling India-specific models and collaborating closely on global projects. This makes Mahindra stand tall among global competitors while staying true to its Indian roots.
Top Benefits of the Mahindra India Design Studio for You:
- Better Designed Cars: More thoughtful details in every model.
- Faster Launch Cycles: Reduced waiting time for new vehicles.
- Innovative Features: Seamless integration of design with modern user experience.
- Homegrown Excellence: Indian designers shaping global icons.
This facility is not just for Mahindra’s but for every Indian who wants to drive a beautifully designed, future-ready car.
Conclusion
The Mahindra India Design Studio is more than a facility—it’s a vision. By merging tech, talent, and sustainability, Mahindra aims to lead India’s automotive future. Whether you’re eyeing the next Thar or an electric SUV, MIDS ensures it’s built for India, in India.
