In a significant development for the electric vehicle (EV) sector, UrjaMobility, a startup specializing in EV battery leasing, has successfully raised ₹100 crore in its Pre-Series A funding round. The funding, a combination of debt and equity, was led by prominent investors Mufin Green Finance Limited and Hindon Mercantile Limited. This capital will be instrumental in scaling operations and enhancing the company’s innovative pay-per-use battery leasing model to make electric mobility more accessible across India.

What is UrjaMobility?

Founded in 2023 by Pankaj Chopra, UrjaMobility provides flexible battery leasing solutions tailored to commercial electric vehicles. The company’s approach allows customers to lease batteries based on their travel distance, significantly lowering the barriers to adopting EVs. This model transforms the traditional capital expenditure (CapEx) associated with purchasing batteries into a more manageable operational expenditure (OpEx), making electric mobility more accessible and affordable.

With this new funding, UrjaMobility plans to increase its daily energy delivery capacity from the current 45 megawatt-hours (MWh) to an ambitious 300 MWh. This increase will cater not only to business clients but also to individual users, further broadening the appeal of electric vehicles in India.

Key Features of UrjaMobility’s Battery Leasing Model

• Pay-Per-Use Pricing: Customers pay only for the energy they consume, making it an economical choice.
• Operational Flexibility: Transitioning from CapEx to OpEx allows businesses to manage costs more efficiently.
• Scalability: As demand grows, the model easily adapts to increased energy needs.

Leadership’s Vision

Pankaj Chopra, the Founder and CEO of UrjaMobility, expressed his enthusiasm about the funding round, stating, “This funding round marks a major milestone for us. Our goal is to revolutionize energy consumption in the e-mobility sector while expanding our presence across India. The pay-per-use model we’ve introduced makes e-mobility more accessible, and this funding will help us strengthen our retail presence and provide solutions to a wider audience.”

This sentiment reflects UrjaMobility’s commitment to making sustainable energy solutions more reachable for all segments of the population, particularly in underserved areas.

Targeting Tier II and Tier III Cities

One of the key strategies for UrjaMobility is expanding its retail footprint in Tier II and III cities. These regions are seeing a growing demand for energy-efficient and cost-effective e-mobility solutions. The infusion of ₹100 crore will allow the company to open new urban centers, bringing their innovative offerings to areas that are increasingly seeking sustainable transport options.

This targeted expansion aligns with broader trends in India’s e-mobility sector, where there is an urgent need for accessible solutions that meet local demands. UrjaMobility’s approach not only helps in increasing market penetration but also supports the transition to cleaner energy alternatives.

Expansion Plans and Future Goals

The newly acquired funds will also enable UrjaMobility to enhance its retail network, particularly in Tier II and III cities across India. These areas are witnessing a growing demand for affordable and sustainable e-mobility solutions. By establishing urban centers in these underserved regions, UrjaMobility aims to meet the increasing need for efficient energy solutions.

Plans for Expansion Include:

• Opening new retail centers in Tier II and III cities
• Increasing daily energy delivery to 300 MWh
• Developing more partnerships to enhance service offerings

Investor Confidence

The successful funding round reflects the confidence investors have in UrjaMobility’s vision and business model. Kapil Garg, Founder and Managing Director of Mufin Green Finance Limited, expressed enthusiasm about the partnership, stating, “We are thrilled to support UrjaMobility’s journey. Their unique pay-per-use km-based solution, combined with their supply chain capability and commitment towards sustainability, align perfectly with our focus on supporting India’s transition to clean energy.”

Competitive Edge

UrjaMobility stands out in a competitive market that includes established players like Battery Smart and Sun Mobility. However, its innovative pay-per-use leasing model gives it a unique edge in addressing the challenges associated with EV battery ownership, particularly for commercial users.

As the demand for electric vehicles continues to rise, UrjaMobility’s strategic approach positions it well for future growth. The combination of strong investor support, a clear operational strategy, and a focus on underserved markets creates a favorable environment for success.

Conclusion

The recent ₹100 crore funding round is a promising step for UrjaMobility as it seeks to revolutionize the electric vehicle ecosystem in India. By making EV battery leasing more accessible and economically viable, UrjaMobility is not just enhancing the adoption of electric vehicles but also contributing to a sustainable future.

With ambitious plans to expand its operations and a commitment to meeting the growing demand for e-mobility solutions, UrjaMobility is a company to watch in the coming years. As it continues to develop its offerings, the startup is poised to play a significant role in shaping the future of transportation in India.

Key Takeaways:

• Funding Amount: ₹100 crore raised in Pre-Series A round.
• Investors: Led by Mufin Green Finance and Hindon Mercantile.
• Business Model: Pay-per-use battery leasing on a per-kilometer basis.
• Energy Capacity Goal: Increase from 45 MWh to 300 MWh per day.
• Expansion Focus: Targeting Tier II and III cities.
• Future Plans: Additional ₹250 crore funding targeted for early 2025.

UrjaMobility’s journey is just beginning, and with this significant funding boost, it is set to make waves in the e-mobility sector, offering innovative solutions to a growing customer base across India.

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