Ola Electric, a frontrunner in the electric mobility sector, has launched its much-anticipated Ola HyperService campaign to significantly improve customer after-sales support. With ambitious plans to double its service network to 1,000 centers by December 2024, Ola Electric addresses rising service concerns while enhancing the overall ownership experience.
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Ola HyperService Campaign: A Bold Commitment to Expansion
Doubling Service Centers
Ola Electric CEO Bhavish Aggarwal announced via social media, emphasizing the company’s goal to increase its service network from approximately 500 to 1,000 company-owned service centers within a year. This initiative is part of a larger strategy to create an “everywhere, anytime service network” for customers across India.
“In the last 3 years, we’ve built a 7L+ community and the leading market position. With the launch of the #HyperService campaign, we are expanding our network and also building the best-in-class ownership experience,” Aggarwal stated.
Training for the Future
In a bid to bolster electric vehicle (EV) service across India, the Ola HyperService campaign also includes an ambitious training initiative. The company plans to train 100,000 third-party mechanics under its Network Partner Program, aiming to make every mechanic EV-ready by December 2025. This program will ensure that customers have access to qualified technicians no matter where they are, ultimately supporting Ola Electric’s vision of a sustainable future.
Features of the Ola HyperService Campaign
Quick Service Guarantee
One of the standout elements of the Ola HyperService campaign is its Quick Service Guarantee. Ola Electric commits to resolving service-related issues within one day. Should any delays occur, the company will provide customers with a backup Ola S1 scooter, ensuring minimal disruption to their mobility.
- Service Center Expansion: Doubling to 1,000 centers by December 2024.
- Mechanic Training: Preparing 100,000 third-party mechanics to be EV-ready by December 2025.
- Quick Service Guarantee: One-day resolution or a backup S1 scooter for delays.
- AI-Powered Solutions: Proactive maintenance and remote diagnostics for enhanced reliability.
This commitment illustrates Ola’s focus on enhancing customer satisfaction and convenience.
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AI-Powered Maintenance
In line with its focus on innovation, the Ola HyperService campaign will introduce AI-powered proactive maintenance and remote diagnostics. These features will allow the detection of potential issues before they become serious problems, providing a seamless and proactive service experience. Scheduled to roll out with the upcoming MoveOS 5 update in October 2024, these technologies will elevate the ownership experience for all Ola customers.
Strengthening the EV Ecosystem
The launch of the Ola HyperService campaign not only addresses current after-sales issues but also strengthens the overall EV ecosystem in India. By increasing the number of service centers and training mechanics, Ola Electric is positioning itself as a leader in the market while promoting greater adoption of electric vehicles nationwide.
Expanding the Network Partner Program
In addition to the Ola HyperService campaign, Ola Electric has announced an expansion of its Network Partner Program, which aims to increase EV penetration in tier-2 and tier-3 cities. Currently, the program has onboarded 625 partners, with a target of reaching 10,000 by the end of 2025. This initiative is crucial for expanding Ola’s footprint in both urban and rural markets, ensuring more customers have access to EVs and their associated services.
Customer-Centric Approach
Ola Electric’s commitment to customer experience is evident in every facet of the Ola HyperService campaign. With a focus on training and rapid service response times, the company aims to alleviate common concerns associated with EV ownership. The introduction of features like AI-powered diagnostics showcases Ola Electric’s dedication to leveraging technology for improved service delivery.
Conclusion
The Ola HyperService campaign marks a significant step in Ola Electric’s journey to enhance customer satisfaction and strengthen its service network. With plans to double service centers, train thousands of mechanics, and implement AI-driven maintenance solutions, Ola Electric is poised to redefine the electric vehicle ownership experience in India.
As the company gears up for these exciting changes, customers can look forward to a future where EV service is more accessible, efficient, and reliable than ever before.
