Ola Electric has launched its much-anticipated Ola Network Partner Program to significantly boost electric vehicle (EV) adoption, particularly in tier-2 and tier-3 cities. This innovative program aims to create a wider sales and service footprint, making EVs more accessible to a broader audience. With an ambitious goal of onboarding 10,000 partners by the end of 2025, Ola Electric is set to transform the EV market in India.
What is the Ola Network Partner Program?
The Ola Network Partner Program is designed to recruit partners who will help expand Ola Electric‘s reach across various regions. Currently, the company has onboarded 625 partners and plans to reach 1,000 partners before the festive season. This initiative offers a streamlined approach to partnership, requiring minimal investment, which allows for quicker scalability compared to traditional dealership models.
Key Features of the Ola Network Partner Program
- Limited Investment: The program is structured to require minimal capital from partners, lowering barriers to entry.
- Rapid Expansion: With a goal of 10,000 partners by the end of 2025, the program is designed for swift scaling.
- Enhanced Sales and Service Touchpoints: Ola Electric currently operates nearly 800 company-owned stores, and the program aims to boost this number to around 1,800 by the upcoming festive season.
Quotes from Leadership
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, expressed confidence in the program’s potential:
“Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets.”
He also Tweet on popular Social Media Site X:
Benefits of the Ola Network Partner Program
The Ola Network Partner Program not only focuses on expanding sales but also enhances the after-sales service experience. This dual approach aims to ensure customer satisfaction, crucial for encouraging EV adoption in diverse markets.
Expected Outcomes
- Increased EV Adoption: With more partners, Ola Electric anticipates a significant rise in electric vehicle sales, particularly in underserved urban and rural areas.
- Strengthened Motorcycle Portfolio: The program will also support the sales and service of Ola Electric’s upcoming Roadster motorcycle series, broadening the company’s reach in the two-wheeler segment.
Ola Electric’s Product Offerings
Ola Electric’s commitment to catering to diverse customer needs is reflected in its extensive product lineup, including:
- S1 Portfolio:
- S1 Pro: ₹1,34,999
- S1 Air: ₹1,07,499
- S1 X+: ₹89,999
- S1 X (2 kWh, 3 kWh, 4 kWh): ₹74,999, ₹87,999, ₹1,01,999
- Roadster Motorcycle Series:
- Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh)
- Roadster (3.5 kWh, 4.5 kWh, 6 kWh)
- Roadster Pro (8 kWh, 16 kWh)
- Prices start from ₹74,999 to ₹1,99,999.
Conclusion
The Ola Network Partner Program is poised to revolutionize the way electric vehicles are sold and serviced in India. By engaging with local partners, Ola Electric aims to enhance accessibility and customer experience, ultimately driving the shift towards sustainable transportation. With ambitious goals and a strategic vision, the future of EV adoption in India looks promising.
As Ola Electric continues to onboard partners, the Ola Network Partner Program stands as a significant step toward making electric vehicles a common sight on Indian roads. Join the movement and be part of the Ola Network Partner Program today!
